DATA ENGINEERING • SQL • AUTOMATION

Build faster data systems. Automate repetitive work. Make your data useful.

Senior-level consulting for data engineering, ETL/ELT, SQL performance optimization, data migration and modernization, data warehousing and modeling, end-to-end automation, cloud cost optimization, and reporting automation.

10+ years Data & SQL Experience 7+ years ETL Engineering Enterprise Migrations & Modernization

FROM BOTTLENECK TO BUSINESS VALUE

Practical engineering for real data problems.

Whether the issue is a slow SQL workload, fragile ETL process, manual spreadsheet routine, legacy migration, or reporting pipeline that needs to be automated, I focus on solutions that are maintainable, measurable, and built around the way your business actually works.

SERVICES

Consulting where data meets execution.

Available for focused projects, modernization initiatives, troubleshooting, and fractional engineering support.

01

Data Engineering & ETL/ELT

Design, build, tune, and modernize reliable pipelines—from flat-file ingestion and CDC to warehouse transformations and orchestration.

Informatica · Matillion · ADF · DBT · Snowflake

03

Data Migration & Modernization

Plan and execute database and ETL migrations while preserving data integrity, reducing operational risk, and improving the target architecture.

Oracle → Snowflake · ETL modernization

04

End-to-End Automation & Scripting

Replace repetitive manual work with maintainable automation for file handling, scheduling, data extraction, validation, alerts, and operational workflows.

Python · PowerShell · Bash/Korn · Batch

05

Reporting & Excel Automation

Automate recurring reports and spreadsheet-heavy processes, build reporting datasets, and deliver business intelligence through Power BI, SSRS, and Excel macros.

Power BI · SSRS · Excel macros

06

Data Modeling & Warehousing

Design analytical models and warehouse structures using dimensional modeling and modern data architecture patterns, with attention to performance, history, quality, and maintainability.

Kimball principles · Fact & Dimension Tables · Star/Snowflake Schemas · SCD Type 1 & 2 · Data Vault 2.0 · Medallion Architecture

SELECTED IMPACT

Engineering tied to measurable outcomes.

Examples from enterprise data engineering and modernization work.

>50%reduction in Snowflake credit consumption and job runtime through incremental loading and ETL modernization.
~90%reduction in associated CDC tooling costs after migration from Matillion Data Loader to Snowflake Openflow.
1.5h → ~1hDBT pipeline runtime improvement while moving workloads from a Small to an X-Small Snowflake warehouse.

MIGRATION

Oracle to Snowflake & ETL platform modernization

Led migrations spanning Oracle to Snowflake, Informatica to Matillion, and Matillion processing to native Snowflake Tasks and Procedures.

AUTOMATION

Configuration-driven data onboarding

Engineered a dynamic load framework that automatically onboards new tables and columns through configuration rather than recurring manual code changes.

REPORTING

From manual processes to repeatable delivery

Built Power BI/SSRS reporting solutions and automated recurring report workflows, including weekly Excel processes using macros.

TECHNICAL EXPERTISE

Broad enough for the stack. Deep where performance matters.

Hands-on experience across relational databases, cloud data platforms, ETL tools, scripting, reporting, orchestration, and data architecture.

Databases & Platforms

Snowflake, Oracle, Microsoft SQL Server, PostgreSQL

ETL / Transformation

Informatica PowerCenter & IICS, Azure Data Factory, Matillion, DBT, Snowflake Tasks & Procedures

Scripting & SQL

Python, SQL, T-SQL, PL/SQL, PowerShell, Bash/Korn Shell, Batch

Data Modeling & Warehousing

Dimensional modeling using Kimball principles; fact and dimension tables; star and snowflake schemas; SCD Type 1 & Type 2 patterns; Data Vault 2.0; Medallion architecture; CDC and incremental loading

Reporting & Business Automation

Power BI, Microsoft SSRS Report Builder, Excel macros, ad-hoc extracts and repeatable reporting workflows

Engineering Practices

Git, Bitbucket, CI/CD, data quality, testing, lineage, governance, alerting, documentation

ABOUT

Senior data engineering experience without requiring another full-time hire.

I'm Mir Atah Ali, a Senior Data Engineer, ETL Architect, and Data Architect with more than a decade of experience in SQL development, data engineering, and data architecture.

My work spans enterprise pipeline development, performance tuning, database and ETL migrations, data warehousing, reporting, and automation. I specialize in taking data processes that are slow, manual, expensive, or difficult to maintain and engineering a cleaner path forward.

Engagements can range from a targeted SQL or automation problem to larger migration and data-platform initiatives.

START A CONVERSATION

Have a data bottleneck, migration, or repetitive process?

Tell me what you're trying to improve. We can discuss whether a focused consulting engagement makes sense.